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Mayfair is a brand of cigarettes, produced by the Gallaher Group division of Japan Tobacco. The brand is available in seven versions; Fine King Size, King Size, King Size Smooth, Menthol, Superkings, Superkings Menthol and Superkings Smooth. Gallaher launched Mayfair in 1992, with the slogan "A good smoke at a fair price".