Encouraged by Gianni Versace, Franco Moschino began his eponymous label with a line of casualwear and jeans before eventually expanding to eveningwear, shoes, lingerie and perfumes. When Moschino died in 1994 at the age of 44, the brand's reins were handed to Rossella Jardini, Moschino's former assistant, who remained at the helm until 2013, when Jeremy Scott took over. Jardine’s designs, although still colorful and vibrant, were a little less irreverent than Scott's, who has taken the brand back to its original headline-grabbing form. Since Scott took on the role as creative director, Moschino has catapulted itself into the spotlight with its logoed designs, slogan T-shirts and pop-culture favorite phone cases.